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Xerox Shows Growth Opportunities in Books and Catalogs at Hunkeler Innovationdays

Digital is making major inroads in books and catalogs.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Digitally produced book pages in Western Europe and the US will surpass 160 billion pages in 2019, and more than 40 billion color catalog pages will be printed annually on digital devices in Western Europe and the US.   During Hunkeler Innovationdays 2017, print providers heard from Xerox and some of the biggest names in book publishing and catalog marketing – such as Pearson, HarperCollins and Hachette – about how to exploit these market opportunities.   At Hunkeler, Xerox demonstrated new ...

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